The Disney Difference

Guyette Luster MGT 301 17 March, 2013 Module 2: Case Application â€Å"Managing the Magic† Assignment Page 121 (1-4) 1. What is the Disney Difference and how will it affect the company’s corporate, competitive, and functional strategies? Answer: The â€Å"Disney Difference† is Disney’s marketing strategy that has basically kept the brand afloat throughout the recession years. Disney has been able to market well by staying with a large amount of products and services to add value to the brand.The Disney Difference will affect the corporate strategy (Coulter, DeCenzo, & Robbins, 2011) since they are expanding into Hong Kong and have already organized an amount of funding they will need to finish the project. The Disney Difference will affect the competitive strategy (Coulter, DeCenzo, & Robbins, 2011) by staying with the times. Disney was once viewed as just a child-loved place. With the future ventures that Disney has decided to invest in, the company shoul d do very well in its category and stay very competitive in nature.The Disney Difference will affect the functional strategy (Coulter, DeCenzo, & Robbins, 2011) by the amount of marketing and research they have invested in as well. Customer service will also be researched. Surveys and customer reviews could play a role in the functional strategy. 2. What challenges do you think Disney might face in doing business in Russia? How could Iger and his top management team use planning to best prepare for those challenges? Answer: Expanding into Russia is a very uncertain challenge.The brand has done very little with Russia but the management team has already used planning to delve right in. They have planned to start with televised Disney programming (Coulter, DeCenzo, & Robbins, 2011), a planning strategy that is very specific, but flexible. Television programming can be pulled if they do not do as well as planned so they really are not starting out huge. Another way Disney can plan with their management team is to start planning phase two in Russia with a time frame of televising and marketing.Maybe put Disney products in local malls if not already doing so. Marketing and research are two very important roles in a successful brand. 3. With the announced expansion of Disney’s Hong Kong Disneyland, what goals might the company set? What type of planning will be necessary? Answer: Time frame will be an important goal for this specific project. The money has been evaluated and the length of time has possibly already been calculated. All organization departments need to be putting together individual goals that should be approved by top management.Open communication is also very important for a project this size to be successful. Specific directional planning should be in use for this project. Every department must be given a specific goal and plan to develop in such a large investment. 4. How might Iger and his top management team use the strategic management p rocess to â€Å"keep the magic coming† in the current economic climate? Answer: Planning and analysis are the first two ways to â€Å"keep the magic coming† (Coulter, DeCenzo, & Robbins, 2011).After, the management needs to formulate a plan and adhere to their short-term/long-term goals (Coulter, DeCenzo, & Robbins, 2011). Implementing those strategies and goals are the next step (Coulter, DeCenzo, & Robbins, 2011). Evaluating the results and researching the customer reviews or the marketing strategies (Coulter, DeCenzo, & Robbins, 2011). This is to ensure that the company is making the profit necessary to stay on top. References Coulter, M. , DeCenzo, D. , & Robbins, S. (2011). Pearson Custom Business Resources. Boston, MA: Pearson Learning Solutions.

Safer Walking Technology Therapists Perspective Health And Social Care Essay

IntroductionDementia is a medical status that affects the encephalon and its abilities. The normal procedures like thought, memory, understanding and opinion are the most affected. In most instances, the symptoms worsen over the period of clip. Peoples even lose the control over emotions in certain instances. Therefore, it is of import to take attention of these people and utilize effectual techniques to assist them get by better with the symptoms and lead a better life ( NHS Choices, 2009 ) . Around 570,000 people are enduring from dementedness in England and this figure is expected to lift drastically over following few decennaries. The people age 65 and above are more prone to dementia, and the opportunities of developing dementedness additions with older age. There are four different types of dementedness, Alzheimer ‘s disease, vascular dementedness, dementedness with Lewy organic structures and fronto-temporal dementedness. Fronto-temporal dementedness is the rarest type of dementedness while as Alzheimer ‘s disease is the most common type. Though dementia affects critical procedures like thought, understanding and memory, self attention is extremely recommended for such people. Apart from ego attention and support from the household, organisations like NHS provide specialised support to the patients ( NHS Choices, 2009 ) . Rolling – a term used to mention to walking behaviors that represent a hazard for an person ( Banty et al. , 2010 ) enduring with dementedness. Such people are difficult to take attention of. Apart from occupational healers, recent advanced in engineering have seen assistive engineering being developed for the people with dementedness. The assistive engineering has sparked a argument amongst the research workers. While some support it and see it as a measure frontward to healthcare of people affected from dementedness, many see it as an violation to the patients ‘ liberty. How successful this assistive engineering proves to be, nevertheless, remains to be seen. â€Å" The usage of the term ‘technology ‘ in relation to dementia attention provokes conflicting reactions. For some, ‘technology is a Jesus, the manner to paradise? ? ? ; others are profoundly leery of engineering and size up its advocates carefully for any tell-tale Markss of the Beast? ? ‘ † ( Cash, 2003 ) . Dementia costs the UK over ?17 billion per twelvemonth. Apart from the consequence this unwellness has on the economic system, the affect on the lives of the people that have dementia and the people associated to the sick are reeling. It has a serious impact on communities. With increasing figure of aged people in the society, the figure of people enduring from the unwellness besides increases. The figure is estimated to be over a million by 2025. This can overpower the wellness and societal attention services, which are already unable to get by with the challenge posed by dementedness ( Alzheimer ‘s Society, 2007a ) .Literature ReviewThe figure of older people aged 65 and over is lifting at an accelerated gait, it is the fastest turning section of the population worldwide and life anticipation is increasing every bit good as length of service over clip. Whilst people are populating longer, the sustained growing of the older population brings every bit considerable wellness, ec onomic and societal challenges ( Li et al, 2007 ; Kinsella and Wan, 2009 ) . Harmonizing to the World Health Organization – WHO, 2001 dementedness presents an unprecedented challenge to the society and is one of chief causes of disablement in ulterior life, impacting chiefly older people. At present, there are about 700,000 people with dementedness in the United Kingdom and this figure is predicted to lift by 154 per cent to over 1.7 million people by the twelvemonth 2051 ( Alzheimer ‘s Society, 2007a ; 2009 ) . The National Dementia Strategy for England – published in 2009 – set up 17 cardinal aims to better the quality of dementedness attention through intervention and direction of the disease. One of the aims highlights the demand for commissioners to see the proviso of options such as assistive engineering to assist people with dementedness to populate independently in their communities and to assist the direction of hazard every bit good as to detain the demand for intensive services including admittance to residential or nursing places ( Department of Health – Do, 2009 ) . In dementedness attention, assistive engineering can be described as a scope of devices and systems taking at back uping persons to keep their independency and authorising clients and carers to pull off more efficaciously their activities of day-to-day populating – ADL ( i.e. , functional mobility ) every bit good as their instrumental activities of day-to-day populating – IADL ( i.e. , community mobility and wellness direction and care ) every bit good as heightening wellbeing. ( American Occupational Therapy Association, 2002 ; Alzheimer ‘s Society, 2007b ) With the execution of specific intercessions including the proviso of assistive engineering, occupational healers may non merely lend to better wellbeing and independency of clients with dementedness, but besides to cut down dependance on their carers, and to protract independent life and detain the demand for intensive or inpatient services including admittance to residential or nursing places ( Graff et al, 2008 ; Chakraborty, 2009? ? ? ) . Dementia is a chronic and progressive organic encephalon upset taking to the diminution of cognitive working including memory loss, troubles with information processing, perceptual experience, spacial consciousness, every bit good as emotional and behavioral alterations ( WHO, 2001 ; Perrin et Al, 2008 ) . Rolling – a term used to mention to walking behaviors that represent a hazard for an single – is one of the most ambitious symptoms of dementedness. It is estimated that rolling occurs between 15 to 60 per centum of people with dementedness. While walking is a good activity, persons can go forth their places ( unnoticed ) and non be able to happen their manner back. Banty et Al ( 2010 ) highlights the hazards associated with rolling including hypothermia, desiccation and even mortality. It can convey hurt and anxiousness to both clients and their carers and it can take to the usage of physical restraint such as persons with dementedness being locked into their places, pharmacological traditional intercessions every bit good as an early admittance to residential attention places. ( Alzheimer ‘s Society, 2007b, Robinson et Al, 2007 ; Banty White et Al, 2010 ; Hope and Fairburn, 2004 ) Safer walking engineering – an alternate term used by Alzheimer Society in the United Kingdom – United kingdom which encompasses ‘electronic surveillance, labeling and tracking engineering and it will be used throughout this survey – might enable people with dementedness to keep their independency, to prosecute their occupational activities to increase liberty whilst understating hazard, accordingly lending to their wellbeing. These engineerings comprise of dismay and surveillance system which alert carers when a user cross over a set boundary within their environment, and tracking devices which enable a user to be located at any clip and topographic point ( Alzheimer ‘s Society, 2007b ) . Despite several progresss in research, evidence-based surveies back uping the efficaciousness of this engineering for people with dementedness with rolling behavior remains limited and inconclusive. ( Cash, 2003 ; Adams and Clarke, 2001 ) The writer of this survey intends to reexamine four recent research findings related to safer walking engineering and people with dementedness life in the community. In visible radiation of demographic, social-economic tendencies, the UK authorities is making enterprises and policies with the purpose of protracting independent life for people with dementedness in the community ( DoH, 2009 more mentions ) . Non-statutory administrations such as Alzheimer ‘s ‘ Society support the usage of this engineering. Both sectors nevertheless, strongly highlights the demand for farther research and evidence-based on the clinical effectivity of the usage of this engineerings ( DoH, 2009 ; Shoval et Al, 2008 ) . While there are possible positive and digesting benefits from utilizing safer walking engineering for people with dementedness and their carers ; there are nevertheless, of import factors to be considered such as ethical considerations and the hazard involved in utilizing and supplying these engineerings. In drumhead, there are an increasing figure of surveies on safer walking engineering which highlight the common subjects presented on their findings including the benefits and hazards for users and carers on utilizing its devices and systems every bit good as the ethical issues involved in the usage and development of this advanced engineering. The surveies besides greatly emphasise the demand of farther researches with the engagement of users and their carers ( Robinson et al, 2007 ; BMJ, 2007? ? Where is the mention? / ; Shoval et Al, 2008 ; Landau et Al, 2009 ) .Literature Review HighlightsRobinson et Al. ( 2007 ) say that the recommendations by the current authorities in England suggest a national attack to put on the line direction. But, in a litigious society, the balance between hazard direction and the person-centred attack in dementedness attention is difficult to keep. While rolling behavior in people with dementedness can be helpful, it is chiefly harmful and generates emotional hurt in the carers. The struggle between bar of injury and easing the individual ‘s right to autonomy frequently puts the carers into a quandary. The related issue is highlighted through the usage of assistive engineerings such as electronic tracking devices. The patients feel that these engineerings place them at greater hazards, i.e. as a mark to larceny. The patients besides express concern over their independency. There is a demand to develop practical tools for pull offing hazard within dementedness attention which allow both hazard direction to be managed and all other position negotiated. BMJ ( 2007 ) assesses the cost effectivity of community based occupational therapy compared with usual attention in older patients with dementedness and the caretakers. â€Å" Community occupational therapy intercession for patients with dementedness and their attention givers is successful and cost effectual, particularly in footings of informal attention giving. † Dementia is one of the major causes of disablement in aged people. The disease is degenerative and causes memory and behavioral upsets. It besides consequences in loss of independent operation, concluding and opinion. This causes jobs to the ill and load to the household and the caretakers. Occupational therapy tends to convey about an betterment in the day-to-day operation of the people with dementedness. It may besides cut down health care costs because of improved independency in patients and an enhanced sense of competency in the attention takers. Shoval et Al ( 2008 ) stress on the most common behavioral manifestations of upsets related to dementia, i.e. jobs with out-of-home mobility. Attempts have been made in the yesteryear to accomplish a better apprehension sing the mobility behavior. But, all the observations are based on the institutionalised patients and health professionals. There is a demand to do a significant part to basic every bit good as applied and clinical facets in the country of cognitive damage and mobility research. Landau et Al ( 2009 ) examined the attitudes of the household and professional health professionals towards the usage of electronic tracking for patients with dementedness. The health professionals were caught between caring for the safety of the patients and patient ‘s liberty. Family health professionals favoured the electronic trailing devices like the Global Positioning System ( GPS ) and the Radio Frequency Identification ( RFID ) . Both household and professional health professionals believe that determination on tracking the patients with dementedness should be an intra-family issue. These electronic devices are really of import for rolling patients as these people may non be recollect their memory to happen their manner back place. For older people with dementedness, rolling can be a potentially life endangering behavior. Sing the demand for assistive engineering for the roving patients, it is necessary to happen an reply to the undermentioned inquiry: What is the position of the occupational healers on the proviso of safer walking engineering with dementedness? Hence an interview to research ‘occupational healers ‘ position on the proviso of safer walking engineering for people with dementedness with rolling behavior in the community ‘ is both appropriate and feasible. To reply the above inquiry, the proposed research aims are: to look into participants ‘ consciousness of safer walking engineering to understand the importance of technological aid in safe walking techniquesResearch MethodologyDescription and Justification of Research DesignThe purpose of this survey is to research the occupational healers ‘ position on the proviso of safe walking engineering for people with dementedness with rolling behavior. For the intent of a deep survey into the issues, a qualitative research method was used. Qualitative research seeks to explicate the universe instead than step it. Qualitative research is holistic and blatantly interpretive. This sort of a research design trades chiefly with words ( Iorio, 2004 ) . Qualitative research workers examine the texts and artifacts in their work while entering everything they find in authorship or otherwise. These records are so analysed and interpreted to analyze a research job and happen suited decisions. A constructivist grounded theory research design was applied to come up with a conclusive statement. Constructivism is a theoretical attack to societal scientific discipline. The theory is based on the premise that people create their ain societal universe and acknowledges multiple worlds. It recognises the common creative activity of cognition by the research worker and participant. Therefore, constructivist attack necessitates a relationship with participants in which they can state their narratives in their ain footings while listening with openness to feeling and experience is every bit of import ( Charmaz, 2000 ) . Grounded theory is an attack to data aggregation and analysis ab initio developed by Glaser and Strauss in the sixtiess. The purpose of the grounded theory research is to develop theory from the informations collected by the research worker ( Halloway 1997 ) . A constructivist attack to anchor theory requires following a place of mutualness between the research worker and participant in the research procedure which requires a rethinking of the grounded theoretician ‘s traditional function of nonsubjective perceiver ( Mills et al. , 2006 ) . Position is ‘a mental position of the comparative importance of things ‘ ( oxford lexicon, 1990 ) , a subjective construct which can non be quantifiable, hence a semi-structured interview will be the chosen method of informations aggregation. Halloway ( 1997 ) says that interviews are the favoured method of qualitative research. While roll uping all the necessary theoretical informations, interviews give the research worker a opportunity to obtain positions of the participants/interviewees by giving them a opportunity to show their ain ideas and feelings. Interview method allows an in-depth history of participants ‘ experiences ( Domholdt, 2005 ) and their positions analysed for elicited subjects and classs associated to the relevant research inquiry. A semi-structured interview method is deemed appropriate for this survey, as it can be seen as a flexible attack to let possibility to research beyond the replies and potentially to come in into natural two-ways conversation with the participant. For the selected method, a set of open-ended inquiries ( Appendix 2 ) purpose to let for participants to give their sentiments without being restricted as deemed when utilizing structured interview or questionnaire methods to informations aggregation. While interview is the suited method for this survey, in peculiar in a semi-structure format where participants can research in deepness their position on safer walking engineerings and their positions on the incorporation of electronic surveillance of the patients ; there are restrictions including clip ( questioning, transcribing and analyzing informations ) , limited geographical distribution due to costs and clip, low dependability and possible prejudice ( Domholdt, 2005 ) . The research procedure would be completed in eight hebdomads ( Appendix 1 ) . Literature reappraisal is an of import portion of this research and it would be of import to maintain update of the new developments over the class of this research. The experimental design would be finalized in hebdomad 2 and 3 and submitted for ethical blessing of the concerned governments. Week 3 and 4 will see the enlisting of the practicians for the interviews, and the interviews will be held in hebdomads 4 to 6. The informations obtained from the interviews will be analysed and a study prepared by the terminal of 8th hebdomad.Indication and Justification of Required Number of ParticipantsAs the research is comparatively little graduated table, merely 10 participants will be interviewed. They will be qualified occupational healers with changing grades of station measure uping experience, employed by the National Health Services – NHS within Community Mental Health Teams – CMHT who work wi th people with dementedness for at least two old ages.Administration of Access to and Recruitment of Possible ParticipantsThe choice of the participants will be conducted utilizing a purposive sampling. This type of trying involves witting choice of certain elements by the research worker ( Grove, 2005 ) . The research worker will enlist the contact inside informations of all older people-community mental wellness squads ( CMHT ) in the greater London country. After ethical blessing has been gained from all relevant organic structures, the research worker will seek contact with service directors of each squad to obtain permission to reach occupational healers as possible participants to this survey. Additional permissions and blessing of the CNHT would be required to carry on these interviews within their office installations.Inclusion Exclusion Criteria of ParticipantsThe inclusion standards require that participants are qualified occupational healers, working with people with dementedness for at least two old ages in an older people mental wellness community squads. The participants might work as occupational healers specific and as a care-coordinator. The clip restriction will guarantee that research worker will derive a richer in-depth history of their experiences and position of s upplying or sing the proviso of safer walking. Geographic distribution will be limited to participants working in a NHS trust within the greater London country parametric quantities. The exclusion standards require that participants to hold no managerial place. The current state of affairs requires a direct interaction with the professionals involved in the attention of the people with dementedness. The sample will be chiefly guided to interview operational healers presently working straight with the patients.Indication of Ethical Issues Relevant to the ProposalThe undertaking would be submitted to the moralss commission of the Brunel University for their blessing. After acquiring the blessing from the university, the proposal would be submitted to the research ethical commission ( REC ) of NHS for their blessing.Discussion of Ethical Considerations Related to Participation and ConsentAn informed consent would be required from the occupational healers prior to the enlisting for this undertaking. If necessary, permission would be taken from the organisations like NHS the practicians are involved with earlier enlisting. The practicians ‘ would be kept good in formed about the work and its results.Indication of Any Risks and Benefits to Participants and/or ResearcherIn relation to the two out of four most of import ethical rules prolonging ethical pattern in most countries of wellness attention beneficence ( making good ) and non-malfeasance ( non making injury ) ( Beauchamp and Childress, 2001 ) ; the research worker, by questioning, and deriving information on the position and sentiments of participants in relation to the proviso of safer walking engineering to service users, endeavoured to advance the well being of the participants and to guarantee that no injury was experienced by them. Although this is a little survey with comparatively low risked involved, measuring the possible benefits against the hazard to both participant and interviewer will be an on-going consideration during the research procedure. Harmonizing to College of Occupational Therapists ( 2003 ) , â€Å" Research must hold intended value for participants, research workers, the profession, the research community and/or society. † While there is no direct benefits to take part in this survey, participants will hold an chance to show their sentiment about the issue of safer walking engineering where research is thin within occupational therapy and lending to the addition of research capacity within the profession ( College of Occupational Therapists, 2010 ) .Consideration of issues of confidentiality and informations securityThe results of the interviews would be kept confidential. While in some interviews it is of import to uncover the inside informations, nevertheless, the participants can take to stay anon. in this instance ( Driscoll, and Brizee, 2010 ) .Comprehensive description of ProceduresOccupational healers willing to take part in the research will have full information prior to make up one's minding to take part. After having informed consent signifiers back, participants will be contacted by telephone to set up a suited clip for interview every bit good as for booking an interview/meeting room at their office premises. Interviews will last about 60 proceedingss, nevertheless, it will be agreed with participants that interview/meeting room must booked for 90 proceedingss. The participants would be given all the inside informations of the research methodological analysis. Furthermore, the research worker will explicate to participants the processs for the interview including confidentiality issues. Measures would be taken to do certain that this research does non harm the participants in any mode. If necessary, names or any designation will be removed from records. To avoid personal sentiments impacting the result of the interviews, researched would be accompanied by his or her coach.Description and justification of the proposed pilot survey that would be carried out prior to induction of the full surveyA pilot interview will be conducted with one the occupational healers within the chief sample of participants. This step can supply an chance for the researcher/interviewer to reflect on and measure on his/her interview, verbal and non-verbal communicating every bit good as the participant reaction to the interview. In add-on, a pilot interview will ena ble the researcher/interviewer to obtain participant feedback on the suitableness of the informations aggregation methods including lucidity of the inquiries every bit good as become accustomed to the use of the recording equipment and informations security processs ( Domholdt, 2005 ) . To understate prejudice, the researcher/interviewer will work under his/her coach supervising. The feedback informations will be evaluated and analysed by both researcher and coach. Whether minor or major alterations are required, the research worker will set the original set of inquiries or either to supply a new set of inquiry harmonizing to the findings. The pilot interview will be incorporated into the chief survey if no alteration is needed otherwise the stuff relevant to the pilot interview will be destroyed.Justification of chosen method of Data analysisData analysis was coincident to the informations aggregation. For the analysis of informations, the grounded theory attack of Strauss and Corbin ( 1990 ) was used. As informations collected through qualitative research is constantly unstructured and frequently text based, the qualitative research worker has to supply some construction and coherency to the big sum of informations while retaining a clasp of the original histories and observations from which it is derived ( Holloway, 1997 ) . To ease this, the model analysis designed by Richie and Spencer ( 1994 ) was used. This method portions common characteristics with thematic analysis. Framework analysis is designed to ease systematic analysis of the information. It is an inductive attack and uses the changeless comparative method which is a cardinal characteristic of grounded theory. This attack was chosen because it is systematic, easy to follow and consistent with a constructivist position. Five cardinal phases to the procedure are identified: familiarization, placing a thematic model, indexing, charting and function and reading ( Ritchie and Spencer, 1994 ) . It is possible either for all the informations to be collected before analysis occurs or every bit for informations aggregation and analysis to happen at the same time. The changeless comparative attack was used so that in line with the constructivist nature of the enquiry some of the findings from earlier interviews could be fed into subsequent interviews by a procedure known as the hermeneutic rhythm ( Rodwell, 1998 ) .Appraisal of Resources required, including a Timetable for the Proposed Research.Cost will include travel disbursals within Greater London country with the usage of an oyster card ; printing and letter paper stuff and postage ; purchase of a new sim card to be used on the research workers ‘ Mobile phone. Fundss to cover the above costs will be provided by the research worker. Digital recording equipment, rechargeable battery and a laptop computing machine with suited applications including package for uploading the collected stuff are properness of the research worker ; hence no cost will be incurred on the use of the above equipments. The research worker intends to carry on interviews in an interview/meeting room at participants ‘ CMHT offices. Therefore no costs will be incurred on leasing installations for the intent of this survey. Human resources include both researcher and tutor clip and handiness.DecisionDementia affects the mental ability of the people enduring from it adversely. It is responsible for impairment of the cognitive abilities like opinion and apprehension. In many instances, dementedness leads to a status called roving, where the patients go on lone walks and bury the manner back because of the medical status. The debut of electronic surveillance and community based attention are recent developments in the field of dementedness attention. Dementia is one of the most cost incurring diseases in the UK. The new facets of attention claim to admit the comparative issues of the disease and do it economically feasible. Although new schemes are being devised and implemented on a regular basis, dementedness continues to be a serious economic and wellness attention job. There have been claims of rolling being good to the wellness of people holding dementedness ; the grounds is non strong ( Robinson et al, 2007 ) . The electronic trailing devices are wild put to inquiry by the professional health professionals for attaching on the personal liberty of the people holding dementedness. This signifies a displacement towards a more person-centred attack to the direction of rolling. This displacement towards the individual centred attack may besides be reflected in the hereafter research surveies and the result steps selected to measure the effectivity of new schemes and intercessions. There is a demand to choose the result steps which are more meaningful to people with dementedness and their carers, such as quality of life, physical and emotional well being and serious inauspicious events alternatively of t rying to mensurate existent behavior ( Robinson, 2007 ) . This survey capitalizes on the positions of the occupational healers to spot a demand for individual centred attention in the hereafter. It has been established that there exists a demand to explicate a state of affairs specific tool for measuring all assortments of hazards. The survey has found that this aforesaid tool demands to non merely be a hazard estimating method but should besides function the demand for embracing a myriad of positions that will so be taken into history, evaluated and catalogued as mention stuff every bit good. Te survey highlights the function of helpful engineerings in authorising individuals get bying with assorted signifiers of dementedness and enabling them to populate a self-sufficing life. Adept sentiment dictates that while measuring the importance, utility and farther range of electronic devices aimed at helping people enduring from dementia the primary deciding factor should be the positions and sentiments of the people themselves, followed by find ings derived from scientific and academic researches.Appendix 1Figure 1. A Gantt chart explicating the timeline that would be followed during the class of the researchAppendix 2QuestionnaireHow serious is the issue of rolling in people with dementedness? How can this job be overcome? What is more of import – safety of the patient or patient ‘s liberty? Positions on assistive engineering. Does assistive engineering pose a serious menace to a patient ‘s liberty? How of import is patient ‘s consent for usage of assistive engineering? Keeping the drawbacks of the assistive engineering in head, how can this engineering be improved to do it more patient friendly? What is better – a patient centred healthcare installation or engineering based health care? Taking the pros and cons of rolling into history, is rolling good for people with dementedness? What is more of import – research on societal attention or research on engineering?

Hamlet Film Response Essay examples - 1227 Words

Hamlet, one of the most intricate and influential plays by Shakespeare, debatably of all time. It has inspired not only appreciative readers and writing critiques but continuous generations of people. The inspiration led to the fabrication of many great movies, which wasn’t achievable until the 20th century. Before cinema was the prevalent method of sharing appreciation and spilling emotion for a specific subject, art portrayed what would fly through our minds such as the many interpretations of Ophelia’s death. With the imagery put into motion we can try and pick apart how certain people might view the play being portrayed and choose what best suits our expectation of this tragedy. Other things that only film has been able to present to†¦show more content†¦The film that surpassed all my expectations and gave me exactly what I wanted to see was Kenneth Branagh’s Hamlet. The way I would picture King Hamlets great castle of Denmark came up exactly the wa y I thought it would. The 1800’s setting presented in this film gave it more of a professional feel to it and I loved the vibrant colours throughout the movie. So even though the play is suppose to give off a gloomy atmosphere, dealing with the concept of suicide, the vibrancy of every scene would grab your attention away from the themes for a few seconds. It lets you take in the beautiful scenery and how the play should’ve been set up if it did take place in the real world. Scenes such as the burial of Ophelia, where the imagery and setting change from the graveyard to Hamlets old memories of Yorick, the contrasts between such vibrant scenes and darker ones mix and interlace beautifully. This is something that neither Zeffirelli nor Almereyda were able to accomplish in their films. In Zaferelli’s Hamlet the imagery presented throughout was not more than what the settings it could not portray. It didn’t properly grasp more than the generic medieval atmosp here. It would’ve been a lot more successful to include more clips of what life would’ve been like for Hamlet and the people of Denmark. In Almereyda’s version it wasn’t really his fault for not presenting more imagery of the play because it was set in modern times, and we have seen countless movies and clips ofShow MoreRelatedAct I, Scene II928 Words   |  4 PagesAct I, Scene II, Original Text Act I, Scene II introduces Prince Hamlet, his mother Queen Gertrude, and his uncle Claudius. Due to the recent death of King Hamlet there have been two notable changes in the kingdom. First, Claudius is the new King of Denmark. Act I, Scene II begins with King Claudius expressing appreciation for the support he is receiving from his court and subjects. The second change is that Claudius has married Queen Gertrude. 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Director Kenneth Branagh’s 1996 production of Hamlet was true to Shakespeare’s work in that the film’s dialogue was delivered word or word as it is presented in the text. In contrast, Franco Zeffirelli conducted his 1990 production of Hamlet in a much more liberal direction in which lines, scenes and characters were om itted from the film. I argue that from the perspectiveRead MoreHamlet Critical Analysis Of Hamlet1191 Words   |  5 Pagesplay, Hamlet, has been interpreted and converted into a film numerous times by different directors, Kenneth Branagh’s adaptation particularly captured the essence of Hamlet and helped the audience truly understand the events that transpired in Act Three Scene Two of Hamlet. It is in this act, Hamlet plan to reveal King Claudius’ treachery is played out. Hamlet exposes the king through adding an extra sixteen lines to the play which depicts him killing Hamlet’s father. With the directions Hamlet gaveRead MoreKenneth Branaghs Hamlet1093 Words   |  5 Pagesadaptation of Hamlet is a great way to enjoy the popular Shakespeare play. While I found the film to be quite lengthy, I thoroughly enjoyed seeing a film version of the story I only knew a little bit about from reading an excerpt of Hamlet in high school. I think Kenneth Branagh did an excellent job in making the screen play into a movie. Everything in every scene couldn’t have been done more perfectly. Better yet is the cast, with actors like Kenneth Branagh himself, as Hamlet, Kate Winslet asRead MoreHSC English Advanced Course Module B: Critical Study of Texts1532 Words   |  6 PagesWilliam, Hamlet, New Cambridge Shakespeare, Cambridge University Press, 2003; or Cambridge School Shakespeare, 2006) Duration: 8 weeks Syllabus Outcome: H1: A student explains and evaluates the effects of different contexts of responders and composers on texts. H2A: A student recognises different ways in which particular texts are valued. H4: A student explains and analyses the ways in which language forms and features, and structures of texts shape meaning and influence responses. H6: A studentRead MoreLooking For Richard A Film By Al Pacino1251 Words   |  6 PagesRichard A Film by Al Pacino: Viewer’s Guide and Lesson Plan Activity 1 Part A. Before viewing Al Pacino’s film Looking for Richard, take some time to measure your attitudes and those of your friends and family about Shakespeare. For your own answers, use Column A below. Enter number 1 if you strongly agree with the statement, 2 if you agree somewhat, 3 if you disagree somewhat, and 4 if you strongly disagree. Then ask two family members or friends what they think and record their responses in ColumnsRead MoreAn Analysis Of The Film Hamlets Antic Disposition Essay1290 Words   |  6 PagesAn Analysis of Hamlet s antic disposition In the film†Hamlets antic disposition† the author Alexander W Crawford, describe hamlet as mad, but a close reveal of the play shows that Hamlet is straightforward and sane. His actions and thoughts are a logical response to the situation in which he finds himself. However, he assumes antic-disposition to undercover the truth of his father s death. After the Ghost tells Hamlet that Claudius has murdered his father, Hamlet begins to plan his next steps.Read MoreHamlet, By Alexander W Crawford Essay1213 Words   |  5 Pages In the film†Hamlets antic disposition† the author Alexander W Crawford, describe hamlet as mad, but a close reveal of the play shows that Hamlet is straightforward and sane. His actions and thoughts are a logical response to the situation in which he finds himself. However, he assumes antic-disposition to undercover the truth of his father s death. After the Ghost tells Hamlet that Claudius has murdered his father, Hamlet begins to plan hi s next steps. After all, revenge is a dish best served cold

The Ultimate Solution for Interview Essay Paper Samples

The Ultimate Solution for Interview Essay Paper Samples Facts, Fiction and Interview Essay Paper Samples The questions shouldn't be biased or inclined to a single aspect. The verbal temperament of the interview in consideration usually means that listening skills are crucial to the general results of the interview procedure. If you're recording an interview, remember to use all the answers since they are, with no changes. Also be certain that you have an honest procedure of recording the interview. Interview essay intends to offer a particular view of an object, event or phenomenon, dependent on the answers of unique folks. Remember not to be too connected to the outline that you go in the interview carrying. When it comes to location, the interview happens in a secluded room away from any type of distraction and noise. The interview is done to be able to determine an individual's opinion about a specific issue, event, etc.. In case the teacher is enthusiastic about what they're teaching, the kid will buy in. Students make the error of simply reading the very first essay example they come across on the web. It's very likely that lots of students wrote similar papers over recent years. By writing an essay on interview, you have the occasion to fulfill the source in first person and ask the individual exactly what you would like to understand. You might locate a lot of tips online on the best way to compose a self-introduction essay, but here are a few tips that you might discover useful. Folks want to visit interviews open minded and expect to react to distinct questions regarding their life and career. To acquire work, they often have to pass professional interviews. Ruthless Interview Essay Paper Samples Strategies Exploited To learn how to write a highly effective interview essay with valuable life lessons, it's important to pick the paper's subject. Therefore it is critical to comprehend how to conduct an interview and what questions are crucial for a superior interview essay. You will need to understand how to compose an essay and the way to conduct an interview. A profile essay is thought to be the absolute most challenging essay to write, just with t he appropriate resources and data, it will become a walk in the park. Essay writing differs for everybody. A self-introduction essay outline can be simple to write, since all you need to do is to introduce yourself. When you are finished, proofread your essay and refine it, if necessary. A self-introduction essay might be among the easiest essays to begin. The Interview Essay Paper Samples Trap An interview essay is gives you a notion of what an individual is like, and what type of opinions that person holds regarding a specific topic or group of topics. Once you choose a topic, conduct research to obtain someone who will allow you to dig deeper via conversation. Based on the freedom you've been given you can select a subject that you're comfortable writing about. As soon as you have interviewed the person of interest, make an outline. Furthermore, the book states that great leaders have abilities to construct excellent teams and make superior results. Reading resources are offered in libraries and internet platforms. Whatever topic you've chosen and whoever you have selected to interview, being in a position to properly relay the message that you wished to share is something which is necessary to be considered. In addition, a customer may ask the writer to submit part of the job for review and, if needed, ask them to make corrections. The Little-Known Secrets to Interview Essay Paper Samples There, you might start looking for well-written samples manually. Citations and extracts from assorted sources have to be formatted properly. There, one ought to also have the ability to acquire different high-quality sample papers. Being one of the most usual formats for all types of scientific and research papers apa citation format is used mainly within the field of social sciences. The only part that creates a co llege entrance paper different from a career interview is the simple fact that the candidate's aim is to catch the interest of a university admission board instead of attempting to acquire work. Michael spends a whole lot of time with medical practitioners. During casual or leisure time the idea of time' is not always regarded as a necessity. In connection to the length of the interview, a common interview ought not to be over 30 minutes.

Report Based Upon Observation On The Classroom - 2455 Words

John Halsey SPOL 637 Dr. B August 21, 2014 Observation Paper Report based upon observation in the classroom. During your observation, identify a specific deficit of one of the students or the class in general. Describe in detail: 1) classroom environment, 2) strengths and weaknesses of the classroom, 3) identification of the specific deficit and why do you think it is a deficit, 4) What strategy would you use for the specific deficit and 5) your reflection about the observation. This paper is based on ten days of observation and collaboration at Fleming County High School. During my time there, I learned that Fleming County schools generally use the universal screener MAP or Measure of Academic Progress computer test to scientifically calculate an approximation of each student’s educational performance level. All students in grades 9-12 participate in the MAP testing for math, reading, and language. Students take the MAP test in the fall and spring of each academic year in order to ascertain their instructional level and measure academic growth. Each subject is tested for one hour and then the data is tabulated into RIT scores. Teachers then assess whether or not each student is progressing educationally and that they are not falling behind their peers in these subject areas. Furthermore, teachers will often use this information to center on differentiating lessons to greatly promote student academic growth by employing interventions and approaches that fully meetShow MoreRelatedDevelopmentally Appropriate Practices ( Dap )960 Words   |  4 PagesAppropriate Practices (DAP) is a method of teaching that is based on the research about how young children grow and learn and includes standards for high quality care and education for young children. The National Association for the Education of Young Children (NAEYC) established these guidelines more than 20 years ago. Authors Gordon and Browne state, â€Å"The DAP approach stresses the need for activity-based learning environments and is based on what we know about children through years of child developmentRead MoreEarly Childhood Field Teachers Do Not Use The Traditional A Standard Grading System819 Words   |  4 Pagesprojects and participating in classroom activities, weekly writing samples, several self-portraits drawn throughout the year, formal assessments done on mathematical concepts and letter knowledge, dictated stories with drawings and cutting samples. Parents a lso have access to teacher observations. During the conference the teacher and parent discusses where the child is developmentally, emotionally, cognitively and physically in relation to their educational progress based upon the material in the portfolioRead MoreClinical Supervision Cycle1666 Words   |  7 Pagescounted upon to do just that, define what an excellent teacher looks like and does. Danielson (2010) says that teaching describes not only the teaching that occurs in the classroom but also the behind-the-scenes work of planning and other professional work, such as communicating with families and participating in a professional community. The Framework for Teaching encompasses all of these aspects and more within the teacher evaluation process. Administrators should enter a teacher’s classroom withRead MoreAssessment In Learning Essay797 Words   |  4 Pagesthree major sections. The first section defines the goal of assessments and the challenges with implementing an assessment. The second section describes four major types of assessments which are: observations, performance assessments, flexible interview, and the different test that teachers can used based upon the child’s age. Finally, the last section discusses how assessments can help educators think deeply about their students’ learning, and students themselves can also have a more in-depth understandingRead MoreAn Reflective Writing On Behavioral Issues And Management1252 Words   |  6 Pagesa large, mixed sex secondary school located in Shropshire. During my time at the school, I have observed a number of teaching styles and strategies which have enabled me to reflect and develop my own teaching techniques. The class focussed upon within my report is a middle set year eight; within this class I have 4 SEN students and an extra teaching assistant to provide further support. Focus Socrates (469 – 399 B.C) stated; â€Å"The children now love luxury; they have bad manners, contempt for authority;Read MoreEvaluation Systems Based On Multiple Measures1140 Words   |  5 Pagesthan just whether the job they are doing is satisfactory or unsatisfactory. Richer evaluation systems based on multiple measures will do just that. According to a report from the Bill and Melinda Gates Foundation (2011), states, districts, and schools all across the United States are busy developing or implementing teacher evaluation systems. One can trace this flood of activity to a variety of reports and initiatives that highlight two shortcomings of past efforts: (1) Teacher evaluation systems haveRead MoreThe And Behavioral Outcomes After The Delivery Of Instruc Tion Is Made Via Digital Media Devices985 Words   |  4 PagesIn order to effectively measure the specific behavioral outcomes after delivery of instruc-tion is made via digital media devices, I will be using qualitative methods such as, observations and a focus group, to assess the gains being made, and the behavioral outcomes that occur direct-ly after technology has been used by the student. Since autism is a communication disorder it will be difficult to directly interview the participants. Therefore, I will ask a simple yes/no question such as, â€Å"did youRead MoreEffective Treatment Intervention For Elementary Aged Children With Disruptive Behaviors1255 Words   |  6 Pagesdisruptive behaviors. The purpose statement of the study identifies the intent of the study. The purpose statement is based on the argument developed in the literature and is a declarative statement wi th questions that catches the reader’s attention. The connection between the purpose statement and the literature is clear and has a smooth transition. The type of research can be identified based on the purpose statement. The researcher uses the words listed. Relationships is used often; over time, etc. TheRead MoreStakeholders At The College Board Members And Each Department1463 Words   |  6 Pagesthat prefer evidence-based statements and actions typically utilize assessment results as a key source of information for making decisions to allocate new revenue streams or reallocate existing ones. When financial support is provided to make informed, targeted changes based on assessment results, it becomes evident that an institutional culture is embracing assessment and making enhancements that serve students.† Regular content assessment reports are conducted and those reports are collected and discussedRead MoreA Dual Immersion Program For Hispanic Children From Kindergarten From Barbour Dual Language Immersion Academy1010 Words   |  5 PagesThis quarter I am continuing my observations with Heather Cyrus from Barbour Dual-Language Immersion Academy. She is a unique second grade teacher for Spanish and English speaking students. In my prior fieldwork assignments, I have not met another teacher who has been so ahead of her peers in evolving the classroom for successful, 21st century education. Barbour runs a dual immersion program for Latino children from kindergarten through eighth grade. Starting in the lower grades more Spanish instruction

Innovation Services Marketing

Question: Discuss about theInnovationfor Services Marketing. Answer: Introduction According to Carbonell et al. (2012), customers evaluate the quality of service by comparing their needs and expectations with the particular service that is delivered to them. Restaurants as in service industry category have come up with a complex set of factors to increase customer satisfaction and fight effectively against the intense competitiveness. As commented by Prause and Thurner (2014), providing high quality services and coming up with plans to maintain customers satisfaction is important that leads to the success of a business. Service quality is made up of three dimensions, physical quality, corporate quality and interactive quality. In this respect, Loch and Kavadias (2008) revealed that when it comes to restaurant services, reliability can be regarded as the most important dimensions among a wide array of services. The targeted service should be more valued towards intangible nature of services and requires a close communication with the customers that results in bette r empathy as compared to others. Primary performance dimension of restaurant services are the technical dimensions that are available in the products offered by the particular sector. If the restaurant service is considered, it can be said that there has been major advancement in the use of technology (Loch and Kavadias 2008). Personalized food items like images on a cup of coffee or a cake are available in the recent time. On the other hand, pursuing actively on other performance dimensions to show that they care about their customers can be termed as secondary dimensions. Improving the quality of the food and coming up with better products to compete with the existing competitors in the market is the secondary dimensional performance of the restaurant service (Prause and Thurner 2014). Reading Coltro et al. (2014), it has been observed that very often customers request to make improvement in the primary and secondary performance dimensions. This requires professional involvement in innovations. There are great opportunities for the restaurant business to come up with innovative ideas and serve the customers rights. Latent dimension of performance offers an outstanding platform for a business to come up with certain strategies to fight against the competitors. One of the means of fulfilling the latent dimension criteria is to come up with certain approaches that would target the fringe users of the particular service sector (Loch and Kavadias 2008). Corporate sustainability is one of those tools used to target the fringe users of the particular service. It has to be said in this respect that lead users are those who feel an urgent need of innovation to meet their needs. Lead users often borrow the ideas of innovation from other markets and modify them for new uses. For instance, the customers might come up with certain innovative techniques and make changes in the food or other service provided by the restaurants (Coltro et al. 2014). However, the restaurants are supposed to understand those needs and come up with better plans to meet the demand of the customers. An example of sustainable innovative approach undertaken by a restaurant can be given that of McDonalds. It has been found that the organization focuses largely towards sustainability and low cost disruption. For instance, the restaurant chain uses eco friendly products for packaging purpose. In addition to this, their restaurants are equipped with sanitary fittings that use lesser quantity of water and thus promote sustainability. This is a unique example of innovation type because if its competitors are taken into consideration like Burger King or KFC, it can be said that these organizations do not come up with major innovative and sustainability plan towards the environment. When McDonalds expand their business in other countries, it understands the needs of the country and makes sustainable approach accordingly. Like, the organization has made considerable innovations in its food products in its operation in India (KFC 2016). Vegetable burgers are available for the people of Indi a as there is demand for vegetarian foods in this country. Keeping the same perspective in mind, it can be said that the organization has better opportunities to come up with better innovative techniques in case if it wants to expand in other regions as well. It is important to conduct a thorough market research of the particular region under operation and then coming up with better innovative plans to meet the demand of the consumers. Although the PVC cling Film has already created much innovation in the field of manufacturing the sheets and foil papers, it still has a large scope of innovation in the future. Accordingly, the organization may consider creating edible and highly water-soluble packages that can be used for the food as well as the non-food applications. It has been observed that the customers come with the requests of making water soluble sheets used for washing detergents. In fact, the wheat based gluten materials can be used for the same (Verhees and Verbong 2014). Again, the organization must engage in the R D activities, so as to create products that are highly recyclable. It has been observed that if one tries to recycle the food spoiled or wet food wraps or films, the products are subject to contamination, and consequently cannot be contaminated. Hence, the edible wrappers and the sustainable packages can help in the process. Besides, the PVC films are also often used for protecting meat produ cts or cooked food products, and hence the products contained in the packages, become susceptible to the contamination by the microorganisms. Although the PVC cling film products are made in a way, that they are resistant to oxygen or evaporation, the products must also be made resistant to the contamination of the microorganisms, parasites or any form of toxic substance. This will help in adding to the hygiene factor of the products (Hippel et al. 2012). Besides, it is equally a discreet idea to make the products in a way that they can be resistant to oil and fat as well. It is a well-known fact that these products are primarily used by the consumers for packing food stuffs, and hence this kind of resistance can help it gain a competitive advantage. Reference Style: Carbonell, P., Rodriguez-Escudero, A.I. and Pujari, D., 2012. Performance effects of involving lead users and close customers in new service development.Journal of Services Marketing,26(7), pp.497-509. Coltro, L., Pitta, J.B., da Costa, P.A., Perez, M..F., de Araujo, V.A. and Rodrigues, R., 2014. Migration of conventional and new plasticizers from PVC films into food simulants: A comparative study.Food Control,44, pp.118-129. KFC: Finger Lickin Good. 2016. Responsibility - KFC.com. [online] Available at: https://www.kfc.com/about/responsibility [Accessed 22 Dec. 2016]. Loch, C. and Kavadias, S. 2008. Handbook of new product development management. 1st ed. Amsterdam: Butterworth-Heinemann. Petersen, J.H. and Jensen, L.K., 2016. Phthalates in soft PVC products used in food production equipment and in other food contact materials on the Danish and the Nordic Market 2013-2014.International Journal of Food Contamination,3(1), p.1. Prause, G. and Thurner, T., 2014. User CommunitiesDrivers for Open Innovation.Foresight-Russia,8(1), pp.24-32. Ramdas, K., Meyer, M., Partner, E.D. and Randall, T., 2012. Deciphering Market Signals-Users as a Source of Innovation. Roberts, D., Hughes, M. and Kertbo, K., 2014. Exploring consumers' motivations to engage in innovation through co-creation activities.European Journal of Marketing,48(1/2), pp.147-169. Verhees, B. and Verbong, G., 2014. Users, Consumers, Citizens: a Systematic Review of their Roles in Sustainability Transitions. Von Hippel, E., De Jong, J.P. and Flowers, S., 2012. Comparing business and household sector innovation in consumer products: findings from a representative study in the United Kingdom.Management Science,58(9), pp.1669-1681.

Robert Frost Essay Analysis free essay sample

The similar ideas of dark and night appear in works by both Emily Dickinson and Robert Frost, but the meaning of the two concepts in context of the literary works differ greatly. In Emily Dickinson’s â€Å"We Grow Accustomed to the Dark† and Robert Frost’s â€Å"Acquainted with the Night† the theme of night and darkness is compared and contrasted through the literary elements of point of view, imagery, and structure. The concept of darkness and night is portrayed in both Emily Dickinson’s and Robert Frost’s poem through the use of point of view. In each of these poems, the poet writes in the first tense, giving the reader a sense that the narrator has personally experienced the presence of the symbolic â€Å"darkness† and â€Å"night†. However, while â€Å"We Grow Accustomed to the Dark† is written in a plural point of view, â€Å"Acquainted with the Night† is written in a singular view. We will write a custom essay sample on Robert Frost Essay Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This gives a differing meaning to dark and night between these two poems, because although Dickinson’s plural poem encompasses humanity as a whole, showing the dark to be a natural point in life, Frost’s poem depicts the night his character is experiencing as a lonely, solitary happening. The differences in these two poems help to show night as a more unnatural and depressing experience than the dark that happens to everyone. Dickinson introduces her topic as a proper noun, immediately establishing it as the focus of the poem; perhaps, she is enticing readers to interpret the word, making it clear that Dark is not simply dark. The speaker is introduced to darkness simply by stepping into it, seemingly with a purpose. However, she also states that we uncertain step for newness of the night, bringing to mind an image of a place of uncertainty, of knowledge to be gained. From this point, Dickinson conveys an image of a person gaining their night vision sight does not come until the fourth stanza, symbolizing the perilous journey toward gaining knowledge and illumination. It is also noted that only the Bravest- grope a little, as, in reality, only those with true purpose will complete the journey towards wisdom, as even with four remaining senses, the journey through the dark is difficult and bewildering. Soon, a sense of hope and accomplishment is imbued upon those who take the journey when something in the sight adjusts itself to midnight. Finally, a state of comfort is reached, where the speaker has gained enough sight, or knowledge, to bring themselves to the point where Life steps out almost straight, referring to an immediate enlightenment. Dickinson’s and Frost’s poems compare and contrast the symbolic notions of dark and night through poem structure. Both poems are written as a set of stanzas. By separating parts of the poem’s, both poets have effectively shown the experience of dark and night as a progression of time. Though in Dickinson’s the poem progresses from a sense of despair to the narrator finally beginning to find his way, Frost’s poem continues the same thread of depression until the very end of his poem. Regardless, the stanzas section of f stages of the experience of both dark and night, showing that both of these themes are life experiences that someone works through as time develops. The rhyme scheme in these two works aids in contrasting the dark and night. In â€Å"We Grow Accustomed to the Dark†, the verse is free. The free rhyme scheme expresses the unstableness the narrator is experiencing in response to the dark. He is unfamiliar and lost in the darkness. This is a great distinction from the rhyme scheme in â€Å"Acquainted with the Night† that Frost sticks to religiously. This more structured style symbolizes how the narrator is more familiar with the darkness, because it has been with him for a long time and he has adapted to the feeling. So where the dark is shown as an unexpected, probably short-term bout of confusion, the night is a gradual depression that the narrator has fallen into long ago. Though point of view, imagery, and structure, â€Å"We Grow Accustomed to the Dark† by Emily Dickinson and â€Å"Acquainted with the Night† by Robert Frost, the themes of dark and night are compared and contrasted. Analysis of the poems has proven the dark to symbolize an abrupt feeling of being lost and not knowing what to do next, where as the night represents a long-term depression the narrator experiences.